Post by account_disabled on Feb 28, 2024 13:45:45 GMT 8
When you decide to create a marketing database you need to think in strategic terms . It all starts from "how to create touch points" with users to push them to "connect" to our business. Until some time ago, the creation of points of contact with the public was a fairly limited activity due to the few means available. For example, until about thirty years ago the sales force was used to offer a free trial of a product in exchange for information on use; another method was the presence (with the promoters' banquet) at the point of sale with free gifts in exchange for information on purchasing or consumption habits of a certain product. Today there are undoubtedly many more possibilities for collecting data, because there are many more tools available for the strategic creation of contact points.
Thus, for example, the invitation to subscribe to a newsletter on your site allows you to collect information, initially basic (name and surname, e-mail address, mobile number) on prospects. This information can then be enriched through subsequent e-mail marketing Norway Phone Number campaigns , with which we can obtain indications on consumption habits or purchasing paths, using special tools that analyze navigation on the site. Other valuable information gathering points are Social Networks , through the analysis of the discussions that develop around the brand, on the products and in the communities (communities, groups, etc.) that the users of our pages frequent. Just as SEO ( Search Engine Optimization ), i.e. positioning in search engines, allows us to intercept those users who are interested in our product/service, offering them to subscribe to the newsletter, to the reserved area of the site, etc.
to then allow all those activities we talked about. Why it is important to build and feed the company database customer database advantages for companies The marketing database and the customer DB: advantages for the company and the business The construction and implementation of a database on customers, leads and prospects is a basic activity within the company, because it allows a broader knowledge of the habits and contact paths of customers, prospects and leads , through the constant inclusion of this information. Through the processing of the information obtained it is then possible to study precise strategies that allow reaching prospects and leads with the right offers, and inviting customers to make subsequent purchases based on what they have previously chosen.
Thus, for example, the invitation to subscribe to a newsletter on your site allows you to collect information, initially basic (name and surname, e-mail address, mobile number) on prospects. This information can then be enriched through subsequent e-mail marketing Norway Phone Number campaigns , with which we can obtain indications on consumption habits or purchasing paths, using special tools that analyze navigation on the site. Other valuable information gathering points are Social Networks , through the analysis of the discussions that develop around the brand, on the products and in the communities (communities, groups, etc.) that the users of our pages frequent. Just as SEO ( Search Engine Optimization ), i.e. positioning in search engines, allows us to intercept those users who are interested in our product/service, offering them to subscribe to the newsletter, to the reserved area of the site, etc.
to then allow all those activities we talked about. Why it is important to build and feed the company database customer database advantages for companies The marketing database and the customer DB: advantages for the company and the business The construction and implementation of a database on customers, leads and prospects is a basic activity within the company, because it allows a broader knowledge of the habits and contact paths of customers, prospects and leads , through the constant inclusion of this information. Through the processing of the information obtained it is then possible to study precise strategies that allow reaching prospects and leads with the right offers, and inviting customers to make subsequent purchases based on what they have previously chosen.
